Web Site Design Company

Online Traffic Statistics

Why is search engine marketing so important? The best way to describe why search engine marketing is important is to show you the actual statistics of research done that shows exactly why we need to take the SEO search engine optimization process so seriously.

Over 180 Million Internet Users in North America. Source: cyberatlas.internet.com

84.8% of Internet users utilize search engines to find web sites.
Source: GVU Users Survey

71% of all Internet surfers reach web sites through Search Engines.
Source: Nielson Media

Research has proven that 93% of global consumers use search engines to find and access websites.
Source: Forrester Research

85% of qualified Internet traffic is driven through search engines, however 75% of search engines users never scroll past the first page of results.
Source: Georgia Institute of Technology: Seventh WWW User Survey

Over 300 Millions searches performed everyday on search engines.

55% of all Internet sales result from buyers finding the sellers website through search engines

Search Engine Marketing was ranked as the #1 website promotional method used by e-Commerce sites.
Source: Active Media Research

73% of global chief executives (CEO's, CIO's, etc.), say that they prefer to find out about new products online.
Source: www.research.net

Each web site built by Galaxy Interactive is designed to make it easy for customers to find what they are looking for. It should be easy to navigate through the site and bring them to an action, either to purchase a product, call you, email you, sign up for something or add there email to your emailing list for future contact. The better your functionality is designed the more leads you will get.

Using our web site stats tracking software, we analyze what’s happening on your site by determining what keywords they found you by and the path that they are following through the web site to determine if that path is leading them to the action you are trying to have them complete. Your home page is not the only way people find your site they enter your site from a keyword they searched for and different pages will rank for different keywords it has to do with the content or words on the page what page is relevant to the keyword. If you are running an auto parts site and they enter the site in the section about brakes then they should still be able to navigate to take action quickly and easily from any page of the site. If there is anything stopping them we find out by analyzing the web site stats and then consulting with you to find the solution, make the change and increase sales.

We have increased sales to our client’s sites by analyzing the web site stats to determine how many hits actually turned into visitors. For example one of our clients gets 154,000 hits per month of that 6,900 hits became visitors (they click on something on the site) =22.32% of all hits become visitors. Of 6,900 visitors our client has a closing ratio of 1.5% of which buy online or 103.5 new customers per month and growing. 1.5% is the industry average. We are working to increase the number of repeat customers by finding ways to get people coming back to the site & we are refining the sites entry pages to increase the ratio from hits to visitors. We analyze the competitors to see if they are able to present the same information in a better way. There are not many web site design companies that attempt this however our staff comes from marketing and advertising backgrounds with specialists in all Internet Marketing techniques.

Competitive Analysis

Even if your site is doing well on search engines it may not be producing the amount action you deserve. We analyze and determine what your competitors are doing. If competing websites have cheaper prices than you then obviously they will not buy from you. If your competitor is making it easier to navigate and find the info then they will buy from them. If your competitor has developed a better way to deliver information or educate their visitors about a product or service they will buy from them first. If your competitors are providing clients with competitor pricing on the same products they will buy from them if they are not and you do, they will buy from you. We work with our clients to develop a strategy that gives them the competitive edge they need to compete online.

Sample Web Site Stats Tracking Report