Poor Web Site Design

Poor web design causes five major illnesses your web site suffer from:

1) Failing to draw attention - Every time people look at your site, they either say "I want to check this further" or "This shall pass too". Your visitors must know right away what is in it for them.

2) Not offering free value upfront - If your visitors show interest in your offer but you fail to provide value upfront which is a big disappointment. Remember that on the web people expect lots of free stuff. If you give it to them they will love you. If not, they move on.

3) Lacking uniqueness - Your offer and web site must be perceived as something unique, something pre-emptively different from what everyone in your industry does. You must be able to clearly answer this question: "Why should I hire you, instead of anyone and everyone that is available to me in your industry?" Find a good answer and you are on track.

4) Being presented poorly - This includes poor layout, ambiguous images, eye-infuriating colour scheme, lack of free resources, mindless self-aggrandisement, confusing and incomplete information on your offers and plain hard sell. What are the odds that after visiting your site your visitors quickly leave, shaking their heads in bewilderment?

5) Lacking keep-in-touch methods - In spite of doing all the above, you also need a method to keep in touch with your visitors. Otherwise they just leave your site and never return. You want to keep in touch with them in such away that they will remember you, and only you, whenever they are seeking the kind of service you offer.

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