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Brand Marketing / Media buying.
* Premium Contextual Ad Networks-
Google, Yahoo & MSN – websites of all categories join the network and allow ads to be placed.
The ads placed are based on the content on the page. The premium networks slow the branding effect as if the click through rate is low the
ad stops playing effectively making you write a better ad that supplies the search engine with more money making clicks through to your site.
* Top 10 Content Networks –
Works similar to the Premium Content networks with main difference being these cannot calculate the
click through rate when you select to pay per click instead of by impressions. By paying for clicks our ad shows regardless of click through rate
allowing for free branding. Each ad written must consider branding by using the company name in the title of the ad and the companies USP or
promotion. By electing to go with these top 10 banner networks we are placing text ads on hundreds of thousands of sites based on content of
the sites pages. We have to select from hundreds of thousands of sites based on categories and then an ad has to be written for each category
and then tested and changed to achieve the best click through rate and conversion rate.
Contextual Marketing Overview
Contextual marketing is advertising that is “In context” to what’s on the website. This means that our ads must match the message & reason that they visited that site in the first place. There are a few different types of “contextual” ads that can be used depending on the website owner’s
preferences, and the service used.
In text advertising (Value Click Media) - is where any time a specific word or phrase is used in the document, that word becomes instantly
clickable directly to our landing page from within the article, news story or other texts.
Banner Advertising - Quite similar to traditional banner ad networks, with the exception that the banners are not random.
They only show up specific to the content on the page. This means that if the page isn’t about car rental, car driving
(or whatever topics we choose to write an ad on) then they do not show up.
Text Based Ads – These ads match the context of the pages we advertise on. They’re much like a Google PPC ad with the exception
that they show up on the websites we choose from a list of related topic sites.
Benefits of Contextual Marketing
- Advertise directly in front of people who are reading about what you sell.
- Access to customers who frequent other sites and never search the web.
- Often cheaper traffic than pay per click services
- Access to more traffic than search engines can offer
- Higher conversion rates based on the trust of clients from other sites
Reach By Network:
AdBrite - 471 million impressions a day on 58,558 sites
BidVertiser - 25,000+ websites - 35+ million monthly impressions
Burst Media - 100 million monthly unique visitors - 4,000 high-quality, interest-based websites
FastClick - 34 billion available ad impressions 13,500+ quality sites
Casale Media - Reach over 111 million unique online users in the U.S.* and over 200 million worldwide.
Tribal Fusion – 18.8 Billion impressions – Huge travel focus – Several subniches that also rent cars.
Azoogle Ads - 14,000 websites - 75% of Internet users - billions of performance-based impressions
Vibrant Media - Over 120** million unique users per month – Trackable, Pay Per Click Contextual
Advertising.com - 4,000 sites, 60 billion impressions
Kontera - Over 350 publishers - does not allow publishers with under 500,000 visitors a month
The Top 10 Contextual Ad Networks
Ad Brite
AdBrite helps advertisers tap into highly targeted demographics across 50,000+ premium and trusted sites, reaching over 79 million unique users every month.
AdBrite serve ads on over one billion pages a day.
Revenue split is 75/25 in your favor. There are two distinct things you can do with AdBrite -- buy ad space and/or sell ad space.
Advertisers can choose relevant sites on which to advertise on a PPC basis.
471 million impressions a day on 58,558 sites
Bid Vertiser
Featured advertisers: next student, via talk, vertical response, cms forex, forex.com, top hosts .com
- 35+ million customer’s
- 200 channels
- 25,000+ websites
- Global Coverage
FastClick (value media)
* Reaching over 70% of the U.S. Internet audience across more than 13,500 quality sites
- 34 billion available ad impressions
- 133 million unique users
- 13,500+ quality sites
Casale Media
- Reach over 111 million unique online users in the U.S.* and over 200 million worldwide
- Achieve maximum campaign ROI with dynamic creative, site and frequency targeting optimization
- Develop campaigns around all standard ad units and rich media formats
- Access timely market and campaign insight with real-time reporting
- Work with a team who has over 10 years of direct industry experience
- Execute campaigns across the industry's most sophisticated campaign delivery and management platform, OPTIMAX®
- Answer the call for increased accountability with systems that quantify your interactive brand and
direct response efforts, providing tangible evidence of media performance
Burst Media
Burst Direct caters to national direct response advertisers who require massive reach through a wider selection of web properties.
Advertisers who use Burst Direct have a choice of two levels of service:
Direct Connect, a hand on approach that pulls out all of the stops to find the right customer for the best campaign results, or
Direct Reach, which distributes their message to the most responsive mass audiences across the web.
- Targeted access to more than 100 million monthly unique visitors worldwide.
- More than 4,000 high-quality, interest-based websites
- Segmented into more than 400 content sub-channels.
Kontera
- Conversion tracking and reporting
- Logo and image inclusion option
- Advanced auto-optimization and targeting
- Keyword suggestion tool
- Local targeting available
Advertising.com
Tribal Fusion
Tribal Fusion® channels make it easy for advertisers to reach significant audiences with focused interests.
Every site is hand-picked to maintain the purity and contextual relevancy of the channel.
Our focus on quality consistently delivers results for advertisers.
- 130 million monthly worldwide users
- 18.8 billion monthly impressions
- Huge travel focus
- Several Sub-niches that also rent cars
AZoogle Ads
- Access to a large volume of high quality leads or customers.
- Proprietary web-search advertising technology
- Real-time direct marketing results, fast.
- Safe - ads only appear on pre-screened sites.
- On-going optimization to maximize campaign performance
- The AzoogleAds Network is comprised of over 14,000 quality websites and Publishers
- We have the ability to quickly generate extremely high volumes of targeted search traffic
- Our network reaches approximately 75% of Internet users
- We have access to billions of performance-based impressions many from Fortune 1000 and Fortune 500 companies
Vibrant Media
- Reach 1 in 3 internet users*
- Deliver over 300 million video ads per month across the internet
- Bring your video, TV ads, movie trailers and music videos
into the content
- Pay per click model delivers measurable branding
- Reach - Over 120** million unique users per month
- Engage - Through user-initiated video
- Scale - Deliver over 300 million user-initiated commercials per month
- Measurable Branding - Through pay per click model
- Targeting - Precise contextual targeting within premium web content
Pay Per Post Campaign
- The world’s first and largest consumer generated advertising marketplace.
- Serves over 130,000 bloggers and 12,500 advertisers
- Advertisers compensate bloggers to create sponsored blog content on their behalf
- Matches bloggers with advertisers based on statistical data and areas of interest
Key Benefits:
- Brand Awareness (via blog posting)
- Word of Mouth
- Traffic Generation
- Social media optimization
*Top 10 Banner Networks-
These top 10 Banner networks are similar to contextual only they show up as Banners on related sites.
The workload is the same. We have to have a graphic guy and an analyst to determine what the ads
should say according to the category of sites & to eliminate not performing banners. There needs to be
at least 3 ads being split tested and rewritten each month to continue to find the best ads.
The biggest impact we will see is the brand awareness increasing.
Here is a list of the top 10 networks.
Real Tech Network
- 123.2 billion impressions a month
- Over 5,200 publishers
- Over 900 advertisers
CPX Interactive
- Monthly USA impressions 5,651,758,928
- Over 5,000 publishers
· 195 Million monthly unique network visitors
· 2.3 Million monthly client conversions
Widget Bucks
- 5000 affiliates
- 30,000 publishers, bloggers and affiliates
- 200 million ad impressions
Ad Toll
Adsmart.net
- is designed to handle up to 20,000 impressions per day
- Minimum traffic levels are 100,000 monthly page impressions per site;
BURST! Media
- 107 million ad impressions per month
- 120 websites targeted toward consumers 25-44 years
- more than 4,200 Websites
Double Click
Started working with widgets, estimates 264 million impressions per month.
Never Blue Networks
- 300 exclusive campaigns that you can choose from
Value Click
- The 300 million impressions per day are across 27 primary states
- 13,500 quality sites
- Minimum volume: a very forgiving 3,000 impressions per site per month
Inter Click
- 16.3 million unique visitors
- The only ad network that provides full site-by-site disclosure and reporting
- InterCLICK now reaches 98 million unique U.S. visitors per month
- 54 percent of the U.S. online population -- with impressions per month exceeding five billion
*Are you ready to make a serious investment with Guaranteed Revenue?
-Get a free consultation today.
Give us a call at 604-725-7464.
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