It is just so odd that business owners want to attract more clients and customers, but instead most web sites repel visitors.
The same way you may have backed into the garbage can on your driveway. You did not mean to, but it happened.
And this is how so many business owners are crucifying themselves through their web sites?
The Internet is a marketing tool, thus your web site must include some key components. If you miss any one of them, you will lose out on your Internet marketing investment. These components are:
Reduce your sales cycles
...you need to tune up your web site for peak performance, so it works for you as a 24/7 salesperson.
Your web site is like a car. You either regard it and treat it as an old beaten up boneshaker parked by the kerbside, or as Formula 1 racing car, glittering in the depot drawing everyone's attention from miles and ready for the great race.
All in all, web sites are pretty complex. And even one weak part can bring your whole web site to its knees, hurting rather than helping your marketing efforts, impacting your sales, business image and reputation.
So, you see, your site is complex, and all the pieces are interdependent.
When all components of your site has been optimized properly, you it operates like the proverbial Swiss watch: You can bet your life on it. Once your site is done properly, it takes lots of work off your shoulders, giving you more time and freedom to do what you must do.
We examine twenty-three elements of your site for maximum performance. They are:
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Design elements - Is the site attractive and inviting to the eye? Does the design make people want to explore your site any further? How well does it identify you and the brand you represent?
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Graphics elements -How do the graphic elements (your logo, pictures and icons) fit with the colour scheme?
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Loading - Does your site load quickly and easily? Are all the graphics optimized to be as small as possible and are you avoiding unnecessary code that bogs things down?
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Bells and whistles - Do animation elements, roll-over buttons, forms and various other elements add to the success of your site or derail people's attention.
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Opening Page Copy - Does your opening page express the essence of your business, that is, who you help, what you do and what makes you different? Does it grab visitors' attention and interest? Does your copy induce curiosity in your visitors, so they want to check your other pages?
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Directions from the opening page - Once on the opening page (home.html or index.html) is the visitor directed to the right place first? Do you know where you want them to go? Do you know what you want them to do?
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Navigation - Is it obvious where you want people to go? Are the navigation buttons easy to read and click on? Do they go to the right places (not dead ends)?
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Site Information - Do you include all the necessary information about your business that your visitors are looking for? Do you tell them more about what they get than what you do? Is your content visitor focused or self focused?
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Depth-of-Content - Is there enough depth-of-content on the site as a whole? Are you giving away enough free information, like articles, reports, assessments, and other useful practical information?
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Proof of results - Is there enough evidence on your site that you can deliver what you promise? Do you have testimonials, case studies, models and logical, persuasive arguments?
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Page Headlines - Do your headlines on each page make visitors dig deeper into the page, wanting to know more? Do your benefits clear to your visitors? According to various tests, the headline alone can make up to 2,100 percent difference to your web site. Is it a positive or negative difference on your site?
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Body Content - Is the written copy on each page relevant, interesting and enticing to read? Does it motivate visitors to want to know more, read further, and to eventually to contact you?
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Formatting of Content - Are your pages easy to read? Can readers grasp the essence of each page in only a few seconds? Do you use the most appropriate fonts? Do you use the correct structure for each page?
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Calls-to-Action - Do you have a number of call-to-action phrases in various places on your pages, which inspire your visitors to take certain desired action(s)?
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Stay in touch - Is there a way to sign up for a newsletter or eZine on the site so that you can keep in touch with prospects? How well is this implemented?
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Contact information - Is it easy to find out how to contact you? If you are a firm with several people, can each of your people be contacted separately? Are there several methods for contacting you, including phone numbers, email links and forms? Is there contact information on each page?
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Order Forms - If you are selling information products on your site, is it 100% clear what purchasers are getting? Have you answered every question buyers may ask? Are your forms easy to use?
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Shopping Cart - If you are selling information products on the site, do you have a well-set-up shopping cart system that is easy to use and to modify? Can you set up sales and special offers?
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Keywords - Do you have the best possible keywords on your web site, and are they strategically positioned to increase your web site's ranking on search engines? Are you listed in the main search engines?
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Link Popularity - How many links are there from other web sites to your web site? The more popular you are, the more likely you'll be listed higher in the search engines. Do you know how to get these links?
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Link scanning - Have you ever checked the integrity of your web site?
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HTML (w3c) compliance validation - When have you last checked the validity of your HTML syntax? If you haven't validated your HTML, your web page is not viewable across all browsers and all devices such as PDA's, and cell phones.
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Keyword density - Do you have enough of the correct keywords hidden in the right places of your web site? Keyword density is the ratio of a keyword or key phrase to the total words (depth) on a page. To rank highly, your keyword density must not be too high or too low. A density of 1% to 7% is generally considered good.
If you do not know the answers to these questions, then your web site may well be hurting your business more than it is helping it.
The success of your web site is the overall synergy of these 23 elements.
If you have a web site, you have already invested either hundreds of hours or thousands of dollars in its development. If it is not working the way you expect it to work, you are flushing your investment down the toilet.
So, what can you do now?
Before you hire another web site developer or invest 100s of more hours of your own precious time, get Galaxy web site Performance Audit. This comprehensive audit evaluates your web site on all of the 23 criteria outlined above, giving you specific feedback on your web site and what you need to do to make it a more effective marketing tool.
In addition to our audit, you also receive a detailed "how-to" manual for developing the content, navigation and structure of your web site. By following the recommendations we give you, you can take the appropriate steps to improve your web site.
You will even get a free telephone consultation to go over the results of the survey and to answer any questions you might have about implementing the recommendations.
How to request the Galaxy web site Performance Audit?
Simply fill out the order form below. Your investment for this service is $ 495, which distinguishes those who are serious about their Internet presence, and is easily recovered through increased online sales and reduced cost of acquiring new business. Considering the advantageous investment option, the fee is non-refundable for any reason.
After submission, you receive your web site Performance Audit within one week. Then we schedule a teleconference to give you suggestions for improving your web sites' ranking.
Yes, I would like to get the Galaxy web site Performance Audit on my current web site. I understand 23 different elements of my web site will be assessed, and I will receive a score for each element plus a total score and concrete feedback and suggestions for improvement. I understand the price for this service is $ 495. I also understand the feedback I receive will be specific to my web site.
I will also receive a comprehensive how-to web development manual that will go into detail on what exactly is required to assemble an effective Independent Professional web site.
To order your audit click here.
