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Internet Marketing
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There are many businesses out there that offer great products and services, but due to non-existing or incidental marketing they can never create enough gravity to make sure that qualified prospects seek them out to buy their merchandise.
If a good marketing plan can mean life or death for a company, an effective Internet marketing plan make a difference between a highly prosperous life and the most miserable death you can imagine.
Why?
Because on the Internet everything is moving at nipplepiercingly high speed, so the traditional "flying by the seat of the pants" type marketing approach can bury your company before you can complete the sentence "Jamina Puddleduck". If you are still skeptical about what marketing can do for you, click here.
And just your business is a mere hobby without a marketing plan, an Internet business is a mere Internet hobby without an Internet marketing plan.
Every good marketing plan must have three crucial elements:
Internet Marketing Strategy is about creating a vision for your future that is the template for decisions you make to guide your organisation from the current state into a desired future state.
Internet Marketing Tactics are the interim decisions you make to execute certain actions that make certain that your organisation is moving on track towards its desired future vision.
Internet Marketing Plan is the actual implementation plan that ensures that you and your people take timely and effective action on each tactic which supports your future vision.
Both "strategy" and "tactics" are derived from ancient Greek. To the Greeks, taktihos meant "fit for arranging or manoeuvring," and it referred to the art of moving forces in battle, that is the "art and science of how?". Strategos was the word for "general." Originally, strategy was the "art of the general," or the art of preparing the troops for battle, the "art and science of what".
Your overall success depends both on your strategic and tactical readiness, and the fact that you plan and take massive action on your plan. Your strategic readiness is the fact that you have a clear vision.
And the next step is to actually implement your marketing tactics to take you closer to your strategy.
And this is where the problem lies. People at many companies get busy fighting fires and running around like headless chickens in the desperate pursuit of money, but never take time to create and fine tune their number 1 long-term money making activities: Their marketing.
And this crucial area is where we would like to help you. We want to make sure that you get your Internet marketing both strategically and tactically right with a clear implementation plan with definite time frames right from the beginning, and unlike many of your competitors you do take full advantage of this amazing medium to attract more business and deepen your brand recognition.
The first step to make sure you fully understand both strategic and tactical marketing, we would like to offer you a gift, a copy of the ultimate marketing book, Claude Hopkins' masterpiece, "Scientific Advertising". This is the ultimate marketing weapon every single business owner should read. Click here [PDF version] to read it.
Make sure you read it, understand it and integrate it into your own business. And since most of your competitors never take time to educate themselves, you will gain a huge but fair advantage over them.
